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NCG offers members two ways to customize our bi-weekly Co+op Deals promotional flyer: our Custom Flyer Program (CFP) and Front/Back Page imprints. Both options have fees.
Custom Flyer Program (CFP)
Members participating in CFP can:
- Add their co-op’s branding on the front page footer and on the back page
- Customize the products featured in the flyer
- Lower the advertised price to distinguish the co-op from local competitors
- Replace an advertised product the co-op does not currently stock with a product the co-op does stock
- Replace some NCG thematic content with your own thematic content (excluding cause promotions and sweepstakes)
- Access product images available in the NCG and IX-ONE image databases for use in the flyer and “on-demand” materials
- Upload custom images
- Insert additional pages in the flyer
- Change fonts/colors for brand and item names
- Access “on-demand” templates for use in promoting local, fresh, and signature products and co-op events
CFP participants receive up to 15,000 printed copies of their customized flyers per store location, per promotional period, at no additional charge. Custom flyers are also automatically distributed digitally through the Co+op Deals app and desktop platform!
The Custom Flyer Program Overview in the Resources section below includes additional details and the fee schedule for participation. To enroll co-ops must complete a Customer Setup form.
Back Page Customization
Members seeking only to add their co-op’s branding to the flyer can substitute a specialized imprint of your design in place of the standard regional listing of co-ops on the back page of any flyer. The imprint can be used as a direct-mail address panel, to highlight store events and seasonal products or to create a coupon offer. Co-ops that customize the back page of the flyer can also submit a custom color image for the bottom front page of the flyer.
- Back page customization costs are $400 per promotional month.
- Adding a custom front page theme to the bottom front page of the flyer is $100.
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